OUR VISION

We will be recognized for our reputation and remembered for our people.

OUR MISSION

We take everything we’ve earned and learned over 100 years and provide our clients with exactly what they need to feel at ease with their insurance.

OUR BRAND

TRUE TIES

OUR BRAND DESCRIPTOR

INDEPENDENT BROKERS, SINCE 1913

OUR VALUE STATEMENT

With a name that carries weight in the industry, we leverage our longevity and credibility, well-established relationships with insurance companies, and scale with extensive partner resources across Canada to offer Alberta business and residents the “whole package” – priority service, preferred rates and coverage options, and strong advocacy through any loss or claim with trusted insurance and risk advisors.